No AI guessing on orders
Products and prices are matched by fixed rules over your catalogue, never by a model guessing.
How we work with distributors
We start with how your customers already order, not with software they have to learn.
Map how orders reach you
We look at who orders on WhatsApp, when orders arrive, how they get into your system and where mistakes creep in.
Set up your catalogue & shorthand
We load your products, units and customer pricing, and teach the system the shorthand your customers actually use.
Run it with you
Once you are live, we watch how orders flow, add new shorthand, adjust approval rules with you and roll out to more customers.
Why XLANE
The ordering layer between WhatsApp and your system.
XLANE sits between the chats your customers send and the system your team works in. Customers keep ordering the way they always have, and your team gets clean, checked orders to approve.
X
Leadership
Why we built XLANE.
Food & beverage distributors run on WhatsApp. Restaurants, cafés and caterers send their orders as quick messages, often early in the morning or late at night, and someone at the counter has to read, interpret and re-type every one of them.
We built XLANE so that work disappears without asking a single customer to change how they order. Every message becomes a clean, priced draft order, and your team stays in control of what ships.
What drives us
Our operating principles
Your customers come first
If a customer has to download something or learn something new, we have failed. Ordering stays on WhatsApp.
A person stays in control
Big or unclear orders always wait for your team. Speed never comes at the cost of what ships.
Rules you can check
Matching and pricing follow fixed rules over your own catalogue. No AI guesswork on your orders.
What we don't do
Narrow on purpose. Clear before the call.
XLANE is built for one job: turning WhatsApp orders into approved orders for food & beverage distributors. Outside that, we are direct about fit.
No ERP write access
We never ask to write into your ERP or accounting system. Approved orders export as CSV or PDF.
No portals for your customers
We will not ask your customers to download an app or log in somewhere new.
No ERP replacement
XLANE works alongside the system you already use. It does not replace it.
Food & beverage only
We focus on distributors and wholesalers supplying restaurants, cafés, hotels and caterers.
Nothing ships unchecked
Every order passes the rules, and anything above your threshold waits for a person to say yes.
Let's see whether XLANE fits how your customers order.
Book a 30-minute discovery call. We'll look at how orders reach you today and tell you honestly whether XLANE is the right fit.
30 minutes. We look at how orders reach you today and whether XLANE fits. No obligation.